12 Key SEO metrics must to track and maintain for website ranking

When evaluating a website's performance and authority, several key SEO metrics play a vital role in determining its ranking potential on search engines. Below are the most important SEO metrics every website owner should track.

Domain Metrics

1. Domain Rating (DR)

Domain Rating (DR) measures the strength of a website’s backlink profile on a scale from 0 to 100. This metric gives an overall view of a website's authority based on the quality and quantity of referring domains.

2. Domain Authority (DA)

Domain Authority (DA), developed by Moz, predicts how well a website is likely to rank on SERPs. It ranges from 1 to 100 and is influenced by factors such as backlinks and historical search performance.

• Backlinks from web 2.0 sites is a good practice to get high quality dofollow backlinks and better ranking.
• Submiting you links to ping sites can help fast indexing your site on search engines like Google, Bing and more fastly.

Page Metrics

3. Page Authority (PA)

Page Authority (PA) evaluates how well a specific page is likely to rank in search results. Similar to Domain Authority, PA ranges from 1 to 100 but focuses on individual pages instead of the entire domain.

Link Metrics

4. Trust Flow (TF)

Trust Flow (TF), a Majestic metric, measures the quality of backlinks. Higher Trust Flow means a site is getting backlinks from authoritative, trustworthy sources.

• Sharing all blog posts with your own thoughts on social media platforms can get some backlinks as well as trust flow rating.

5. Citation Flow (CF)

Citation Flow (CF) indicates the number of backlinks a website has. Unlike Trust Flow, CF doesn't assess link quality, only the quantity. A high CF with a low TF suggests links from lower-quality sites.

Traffic and Engagement Metrics

6. Organic Traffic

Organic Traffic shows how many visitors come to your website through search engines without any paid promotion. This is a key indicator of SEO success and content relevance.

7. Bounce Rate

Bounce Rate represents the percentage of users who leave your site after viewing just one page. A high bounce rate can indicate low user engagement or irrelevant content, which can hurt SEO performance.

8. Click-Through Rate (CTR)

CTR tracks the percentage of users who click on your link after it appears in search results. A higher CTR suggests your content is relevant to users and can positively impact your rankings.

Backlink Metrics

9. Referring Domains

Referring Domains measure how many unique websites are linking back to your site. The higher the number of quality referring domains, the better it is for your SEO.

Keyword and Session Metrics

10. Keyword Rankings

Keyword Rankings help monitor how well your site performs for specific search terms. Consistent tracking of keyword rankings is essential to improving your website's visibility on search engines.

11. Pages per Session

This metric indicates how many pages a user visits during a single session. A higher number of pages per session suggests that users find your content engaging, which can boost your SEO performance.

12. Average Session Duration

Average Session Duration measures how long users spend on your website per visit. Longer sessions are a positive signal to search engines, indicating that your content is relevant and engaging.

By monitoring and optimizing these SEO metrics, you can better understand your website’s performance and make informed decisions to improve your rankings, user experience, and organic traffic.