Important SEO techniques to increase page rank of your website or blog

Here we are going to learn about some important SEO tips and practices for websites and blogs to increase page rank. I understood these SEO techniques while I was checking SEO score of my blog whether it meets SEO compatibility or not. These SEO tips will going to be a very easiest way to implement on your website or blog that everyone could understand very easily. Also, these are very important and must have optimized for your sites and blogs.

Basics of SEO optimization

Before reading the optimization steps, please understand some basic things about SEO optimization. SEO stands for Search Engine Optimization. As the name directly describes, SEO makes websites to be indexed by search engines like Google, Yahoo, Bing, etc. and get your website listed on the search engine results page (SERP). The place where your web page present on the result page depends on the how much importance you give to SEO for your website.

Based on the method the optimation takes place, SEO is classified as two type:

On-page SEO
Off-page SEO

Difference between On-page and off-page SEO

On-Page SEO

The optimization methods everything we do within our website framework is called on-page SEO, for example, writing keyword optimized good content, creating necessary heading tags, giving relevant ALT name for images, etc.

Off-Page SEO

The off-page SEO is just opposite to on-page. Here, the optimization will be outside our website like sharing your web page to social media sites, submitting the site URL to search engines, creating quality backlinks, etc.

Well! These are some of the basic concepts of SEO, now let us move to learn the optimization techniques. Here we will learn both On-page and off-page SEO techniques.

Important SEO Techniques

Page Title

Search engines like Google display page title in the range of 50 to 60 characters. Beyond 60 characters, the title will be truncated to 60. Therefore it is better to assign your page title within 50 characters and relevant to the content of your web page.

For bloggers, the post title would be displayed as the title tag on the SERPs (Search Engine Results Page) and this will make the reader decide whether to click and view your page or move to another. Hence assign your page or post title wisely most related to your content and attractive to catch the readers view.

Meta Description

The Meta description is one of the on-page SEO techniques. It is an HTML tag provided between head tags. The Meta description is displayed snippets up to 160 characters on the SERPs. Meta descriptions more than 160 characters will be truncated by search engines.

Google does not allow meta keyword tags but, you can place your keywords wisely in the meta description tags.

Sample meta description tag

<meta content='Important SEO techniques to increase website page rank. Optimized SEO methods for web developers and bloggers. Must learn and optimize these SEO techniques on webpages and blogs to keep you website or blog with increased page rank and page authority' name='description'/>

Note: Replace highlighted content with your own relevant content

Alt Attribute

The ALT attribute is an HTML attribute tag also known as “ALT TAG” and “ALT description used in image tags. Search engine crawlers tend to index only texts and characters but they don’t know photos and images to index. ALT ATTRIBUTE comes here to help search engine crawlers to index images. The description given in the alt attribute serves as a keyword.

Sample alt attribute tag

<img alt="Important SEO techniques" src="example-image.png"/>

Note: Replace highlighted content with your own relevant content

Favicon

Favicon is an icon or logo which will be displayed before page title on browser tabs. The method of setting up favicons differ over the various hosting platform on which your website is built. The common method in HTML to set up favicon is inserting the following code between head tag.

Code for favicon set up

<link rel="icon" href="sample_favicon.gif" type="image/gif" sizes="16x16">

Note: Replace highlighted content with your own relevant content

Heading Tags

Heading tags plays important role in SEO. Each and every page should be given at least one H1 and H2 tags. H1 tags can be applied for main heading and H2 tags for subheadings.

HTML Page Size

Keep your web page size below the average size of 33 Kb as it would make your web page loading time faster. To keep your web pages loading time faster, you can also compress images files and minify CSS and Javascript.

WWW Redirection

Your web page should be found at both your apex domain and WWW subdomain. For example, both the URLs https://wikimint.com and https://www.wikimint.com should point to the same page. If not configure your DNS properly or set up domain forwarding for your apex domain towards www subdomain in your DNS management.

Conclusion

The above said SEO techniques are very basic fundamental and most important methods to implement on your web pages. More SEO techniques would be updated time to time. If you have any idea about other SEO tips that I have missed here to write, you are welcome to post that in the below comment section.