Basics of SEO (Search Engine Optimization) For Beginners

Basics of SEO

Search Engine Optimization is a marketing technique to increase the visibility of your website in the search engine results. It includes an adoption of different technologies as well as innovative aspects of your content to get maximum attention and for the search engines to easily find you.

Following are some basics of SEO for beginners’ quick start:

Keyword Focusing:

The content that is provided should focus on attractive keyword phrases. It should provide distinctive and genuine data not copied one so that it can stand out from other websites. The content should be solely about keywords and should not confuse the readers with different unnecessary data. And make sure these keywords are often used in your title, description, header and metadata section but do not overdo it anywhere. By doing this, you clarify the sole purpose of your web making it easier for search engines to display your page efficiently. Some points to remember:

  1. Title section: The first thing that the user gets to see is the title of your web to make sure it is striking and contains the keyword to give the basic idea of what the remaining content is going to be about.
  2. Quality Description: Make sure the quality of the description provided is finest. Do not just use keywords over and over again to make it to the rankings; instead provide good quality, unique and informative content as these points are also considered by search engines and not just keywords. Also, avoid filling the lines with unnecessary sentences to make it long.

Visibility to search engines:

HTML text format should be used to provide essential data to the users because other text formats are generally avoided or not so preferred by search engine crawlers. Apply this method to the images as well as links showcased on your website.


Make the content user-friendly and easily understandable. Provide quick navigation options if the content is too long to help the user find the concerned points. Loading the web is the most noteworthy aspect of user satisfaction, so make sure it loads easily on all devices as well as browsers and the design of web are catchy and impressive.

Easy access to search engine crawlers:

The search engine crawlers primarily need links to find your content. If the websites have accessible links it makes easy for crawlers to find all the given pages further increasing your chances in rankings of search engine results. This is a key point that many fail to abide by. Thus, provide all necessary links related to your web info to drag the viewer deeper into the findings.

Metadata section:

It is the fragment where a short description of the web’s content needs to be provided. It is the key source preferred by search engines for data that appears in its results below every listing. So make sure to keep it to the point and use keywords wisely here.

Framing URL:

 It is advantageous to provide the keyword in the URL itself so as to optimize its chances for search results. Also, make sure your page is the only one reached through provided URL.

Images in the web content:

‘Alt attribute’ is the vital segment of the images displayed in the content of your web. Whatever you write in the ‘alt text’ section explains what the image is about and its purpose. So try to put a keyword in this section for better understanding.

Social Media Promotion:

Introduce links to the social media accounts to connect with the readers and further promote your brand/services. This will directly or indirectly help you to gain optimization in the search engine results.

Posting video:

Posting a decent quality and relatable video on the website can cause users to share it on social media further helping your web’s SEO.

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